About FtT

Fabricating the Truth seeks to examine the art of storytelling from the perspective that the stories we tell are built (fabricated) from various pieces of information that we possess, or discover, or deduce, and are ultimately intended to convey meaning (truth) to the listener.

It’s about recognizing the simple fact that all stories are told by people – people with vivid imaginations and faulty memories, biased opinions and personal agendas, combined with conscious desires and subconscious fears. The truth that we tell is ours, and ours alone.

We choose which pieces of information to include, and which pieces to leave out. We also decide how to present that information, and even determine what conclusions should be drawn. Despite our best intentions of keeping the story pure, we tend to color the facts.

Even if the story we want to tell is fictional in nature, our intent remains the same, to dive inside the mind of the listener and convince them that the story they’re hearing matters, provides meaning, and rings true within their own consciousness and view of the world.

While storytelling has existed long before language, both in written & spoken form, we’re experiencing a renaissance of the craft that is responding to, and supported by, constant evolution in digital media technology.

Live talks, as well as recorded videos & podcasts, present a continuous stream of personal narratives and heartfelt stories. So if you want your story to stand out, to resonate, and to matter to your listeners, it needs to be fabricated from the correct pieces of information, arranged in a way that imparts deep meaning, and delivered with passion.

About Mark Lovett

From a very young age I was drawn to the art of storytelling. From old radio dramas, such as The New Adventures of Sherlock Holmes, The Green Hornet, The Shadow, and Dr Jekyll and Mr Hyde, to hardboiled novels by Dashiell Hammett, James M. Cain and Raymond Chandler, as well as cold war spy stories from John le Carré, Graham Greene, and Robert Ludlum, and film noir classics like The Big Sleep, Double Indemnity, The Maltese Falcon and Touch of Evil, masterful storytelling has always fascinated me.

In the corporate world, having spent 30+ years in the computer industry, storytelling shifted from the goal of entertainment to the objective of personal persuasion. From this business perspective, and this applies equally to politics, the 6th U.S. President, John Quincy Adams, said it best, “Whoever tells the best story wins.”

I first heard about the TED Conference in 2008, which means I was late to the game, as the first TED Conference had been held in 1984. I found the storytelling format compelling, and TED’s proposal of Ideas Worth Spreading resonated. This was a unique way to reach millions of people with ideas that strained the status quo, and presented an opportunity to expand / change / challenge perspectives in under 18 minutes.

The TEDx Years

The TED organization initiated TEDx back in 2009 when TEDxUSC was held on March 23rd. Organizers around the world followed suit and I attended my 1st event, TEDxSanDiego, on November 8, 2010. In 2012 I was invited to speak at TEDxNewBedford, in 2013 Jack Abbott, the founder of TEDxSanDiego, invited me to co-organized his event, and in 2014 I assumed the license and moved the event downtown to Copley Symphony Hall in order to satisfy an increased demand for seats – San Diego was becoming a serious TEDx town.

In early 2013 the organizers of TEDxSanDiegoTEDxTijuana met to discuss the concept of organizing an event that would span the U.S. / Mexico border. Two and a half years later it happened, and TEDxMonumento258 became the world’s first binational TEDx event with a stage in Mexico, a stage in the United States, and speakers alternating between two stages.

Storytelling With Impact

The advent of digital technology, from podcasts to blogs to video sharing sites, has altered storytelling opportunities in a most profound way. That’s not to say it has replaced human connection. Quite the opposite, as it has served to support live narrative events (The Moth, The Narrators) and conferences (TED/TEDx, PopTech) in which ideas/wisdom are shared.

Fabricating the Truth is a framework that is focused on storytelling with impact by leading speakers through a process of developing and delivering their own authentic narrative.

Are you ready to tell your story?

Email Mark

858-699-1277