About FtT

Fabricating the Truth explores the art of storytelling from the perspective that the stories we tell are crafted (fabricated) from various pieces of information that we possess, discover and deduce, with the intent of conveying meaning (truth) to the listener.

It recognizes the fact that all stories are told by people – people with vivid imaginations and faulty memories, biased opinions and personal agendas. The truth that we ultimately tell is ours, and ours alone.

While storytelling has existed long before language, both in written and spoken form, we’re now experiencing a renaissance of the craft in response to, and supported by, the evolution driven by digital media technology.

Live talks, as well as recorded videos & podcasts, present a continuous stream of personal narratives and heartfelt stories. So if you want your story to stand out, to resonate, and to matter to your listeners, it needs to be fabricated from the correct elements of your truth, arranged in a way that imparts deep meaning, and is delivered with passion, with impact.

About Mark Lovett

Mark Lovett is Fabricating the Truth

From a very young age I was drawn to the art of storytelling. From old radio dramas such as The New Adventures of Sherlock Holmes, The Green Hornet, The Shadow, and Dr Jekyll and Mr Hyde, to hardboiled novels by Dashiell Hammett, James M. Cain and Raymond Chandler, as well as cold war spy stories from John le Carré, Graham Greene, and Robert Ludlum.

After 30+ years in the corporate world, telling my corporate stories, it was time for a change.

I first heard about the TED Conference in 2008, which means I was late to the game, as the first TED Conference had been held in 1984. I found the storytelling format compelling, and TED’s proposal of Ideas Worth Spreading resonated. This was a unique way to reach millions of people with ideas that strained the status quo, and presented an opportunity to expand / change / challenge perspectives in under 18 minutes.

The TEDx Years

The TED organization initiated TEDx back in 2009 when TEDxUSC was held on March 23rd. Organizers around the world followed suit and I attended my 1st event, TEDxSanDiego, on November 8, 2010. In 2012 I was invited to speak at TEDxNewBedford, in 2013 Jack Abbott, the founder of TEDxSanDiego, invited me to co-organized his event, and in 2014 I assumed the license and moved the event downtown to Copley Symphony Hall in order to satisfy an increased demand for seats – San Diego was becoming a serious TEDx town.

In early 2013 the organizers of TEDxSanDiegoTEDxTijuana met to discuss the concept of organizing an event that would span the U.S. / Mexico border. Two and a half years later it happened, and TEDxMonumento258 became the world’s first binational TEDx event with a stage in Mexico, a stage in the United States, and speakers alternating between two stages.

In 2017 I was invited to co-organize TEDxDonovanCorrectional – a TEDx event in prison, in which half the speakers were from the outside, and half were inmates. The audience was similarly split, half inmates, half outsiders, with everyone sitting together at the talks, and while eating lunch together afterwards in the prison culinary.

Storytelling With Impact

The advent of digital technology, from podcasts to blogs to video sharing sites, has altered storytelling opportunities in a most profound way. That’s not to say it has replaced human connection. Quite the opposite, as it has served to support live narrative events (The Moth, The Narrators) and conferences (TED/TEDx, PopTech) in which ideas & wisdom are shared.

My personal coaching, university classes, and my storytelling workshops, are all based on the principals of narrative nonfiction with a focus on storytelling with impact. Speakers are taken through the process of uncovering their message, then developing a powerful narrative, and delivering their story on stage.

Are you ready to tell your story?

Email Mark

858-699-1277